Inflection Point
SonicShares is an actively traded ETF fund that focuses on hospitality, airlines and shipping. The fund identifies emerging trends, connecting investors with profitable ETF opportunities. I designed the brand identity, balancing stability with progressive minimalism. The mark is based around a modified ‘s’ cut and shaped to illustrate an inflection point, also related to the power button. Vibrant saturated colors combine the stability of corporate blue that appeal to a millennial target.
Agency
Vertical
Client
Tidal
Location
Chicago
Role
Creative Director
Team
Marketing Director
Leann Gaines
Copy
Guillermo Trias