More Room To Move

Assembly is a Silicon Valley office park tailored for millennials, comprising four refurbished office and R&D buildings that integrate California landscape elements with warehouse aesthetics.

Collaborating with the client and primary architect, I conceived the name "Assembly" and explored industrial and agricultural themes for the brand's signage and visual elements.

The goal was to establish a clear and compelling identity that would attract tech companies, by emphasizing the distinctive features of the Assembly space and its appeal to the industry.

Agency
Gensler

Client
SKS, Prospect Hill

Location
San Francisco

Role
Brand Designer

Team

Executive Creative Director
Dian Duvall

Creative Director
Cathy Tereshita

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