Internationally acclaimed for their unparalleled luxury, Shangri-La Hotels engaged my expertise while I worked as a Senior Art Director at Ogilvy. I designed a series of books for key properties and a resort brochure, each introducing the unique amenities and experiences available. The book series features culturally inspired patterns and a first-person narrative, immersing readers in the exceptional experiences awaiting them. I also developed a trade show booth that encouraged personal meetings between sales representatives and potential clients, as well as bespoke packaging for items purchased in the hotel shops. All projects work with the corporate concept 'It's In Our Nature,' reinforcing Shangri-La’s commitment to hospitality.