The Power of &

Bates Chi required a versatile communication tool to showcase their extensive capabilities as a leave-behind at events. Adhering to specified guidelines and working with stock images within budget constraints, our goal was to develop a unique print collateral that deviated from the conventional. Given the varying content lengths across different sections and the need for adaptability, the design had to be flexible for use with different clients. Collaborating with a web designer, I designed a set of brochures wrapped in paper, bound by string. The paper itself features headlines that accentuate the ampersand in the logo.

Agency
Ogilvy

Client
Bates Chi

Location
Hong Kong

Role
Art Director

Team

Account
Harold Lau

Creative Director
Mike O’Hare

Production
Stephen Lai

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Shangri-La Collateral / Packaging

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Savills Marketing Collateral