Onward is a gas station franchise that offers exceptional value to franchise owners at a more accessible cost compared to larger, established competitors. They position themselves as a modern energy provider. With a commitment to sustainability and future-ready infrastructure, Onward is set to include electric vehicle (EV) chargers at their locations, catering to the growing demand for green energy solutions. I developed a brand identity that works well across all touchpoints, including signage. Franchise owners benefit from a cost-effective, cutting-edge business model that aligns with the evolving energy market, setting the stage for a greener, more sustainable future.