Creating a retail lifestyle concept in a redeveloped area of Shenzhen required a name and identity that would appeal to both international and local clientele. To achieve this, Benoy Architects designed a playful color palette and modern typography to create a unified identity that was both attractive and inviting. The design incorporated English language to ensure international appeal, while still exuding local charm to capture the interest of the local clientele. This combination of international and local elements resulted in a cohesive identity that would capture the attention of both customers from abroad and from within the city.