More Room
To Move
Assembly is a Silicon Valley office park tailored for millennials, comprising four refurbished office and R&D buildings that integrate California landscape elements with warehouse aesthetics.
Collaborating with the client and primary architect, I conceived the name "Assembly" and explored industrial and agricultural themes for the brand's signage and visual elements.
The goal was to establish a clear and compelling identity that would attract tech companies, by emphasizing the distinctive features of the Assembly space and its appeal to the industry.
Agency
Gensler
Client
SKS, Prospect Hill
Location
San Francisco
Role
Brand Designer
The campus connects industrial charm with California’s landscape, creating a new option tailored
to visionary companies.
Team
Executive Creative Director
Dian Duvall
Creative Director
Cathy Tereshita