Coca-Cola’s energy drink underwent a packaging refresh
directed at the vibrant youth culture in Southeast Asia. Collaborating with Phibious, I created packaging that resonates with the region's dynamic and rebellious youth. Drawing inspiration from the fierce spirit of the Samurai, the project embodies raw power and energy. Targeted atthe daring and unconventional, the campaign encourages individuals to embrace challenges and seize emerging opportunities. I art directed packaging and an ad campaign that celebrates the Samurai warrior within.