Pushing
Boundaries
Concept I is a Bangkok-based interior design firm that was pitching a shopping mall renovation for a client in the Middle East. The video introduces the project with lifestyle imagery, highlighting communal areas, elegant retail spaces, followed by a logo reveal. The story begins with an introduction suggesting the cultural heritage of the region. The presentation culminates in a logo reveal, encapsulating the essence of a transformative space where tradition meets contemporary flair.
Agency
Vertical
Client
Concept I
Location
Bangkok
Role
Creative Director
Team
Account
Geoff Morrison